About me


Digital Strategist: “Help solve business problems with digital resources.”

Digital Strategist with great interest in continuous learning and creative solutions for consumer oriented digital strategies based on internet behavior analysis from users in the internet.
Systems Engineering bachelor from University of Lima, with fluid English and Spanish, ethics and personal integrity. Dedicated professional with teamwork capabilities and in constant skill development for professional growth.


July-2015 – December-2015
UTEC (Engineering and Technology University)
Digital Marketing & IT Consultant

Project Management
– Manage digital projects for UTEC and Tecsup.
– Agile project management implementation.
– Supervise development teams and external providers.
– Community project planning for Internal Employees and Students.
– Android and iOS app development projects.

Digital Marketing
– Recommend optimizations for Websites and Social Media with Analytics reports.
– Review and improve the User Experience (UX) process in projects.

– Define internal IT processes for development versioning and releases.
– Organize workflow for collaborative development with Git.

January-2015 – Present
International Freelancer
– Digital Analytics (Strategic planning and implementation)
– SEO (Search Engine Opmitization)
– Digital Advertising (Google AdWords, Facebook Ads)
– Email Marketing (Strategic planning and implementation)
– Web Development (based on UX)

November-2013 – December-2014
Digital Analytics Leader
– In charge of the Digital Analytics team.
– Responsible for information analysis for important business decisions.
– Define workflows, team activity organization and collaborative work.
– Propose and excecute optimization proyects and initiatives for our digital channels.
– Consulting in digital subjects based on historic data and best practices (Analytics, SEO, Ads, Social Media,E-commerce)
– Consulting in strategic planning for digital proyects.January-2012 – October-2013
Digital Analytics Analyst
– Management and Results for 3 brands: L’Bel, Ésika y Cyzone.
– Digital Analytics (Google Analytics, Social Media Analytics).
– Manage Business Objectives and KPI’s.
– Obtain Consumer Insights and make business recommendations.
– Search Engine Optimization (SEO).
– Online Advertisement (Google AdWords, Facebook Ads).
– Email Strategies.
– Website Tracking.
– Web Usability and User Experience.
– Executive Presentations and Reports.

October-2010 – December-2011
Digital Strategy Assistant for L’Bel
– Digital Strategies Planning for Branding.
– Web based Traffic Incrementation.
– Website and Applications Optimization and Functionality.
– Facebook and Web Applications Planning.
– Website Tracking.
– Web Analytics.

November-2009 – September-2010
Enterprise Web 2.0 Solutions
– E-marketing and Web 2.0.
– Project functional requirements.
– Software and application management and configuration.
– Website and application programming.
– Web design.


Google Adwords campaign planning and execution
– Traffic and lead generation for UPCI University’s admission campaign, competing with top Peruvian universities and achieving optimal acquisition costs.

Digital projects management & IT and Marketing team’s processes organization
– Process creation for agile management of web developments for UTEC University using Scrum methodology, Atlassian software, Git workflows for multiple development teams.

SEO Assessment and SEO Roadmap
– SEO consulting with the objective of better positioning the brand Cyzone in search engines, based on website and users analysis of needs and interests.

Digital planning for new brand website
– Best practices and standards for strategic planning and execution of the GENN Project.

Workflows improvements for digital advertising focused in results and return of investment
– Better results in ad campaigns for Belcorp and better use and distribution of the digital advertising investment.

Digital Analytics training for the Digital Strategy team
– Improve team’s capabilities, education on objectives and KPI’s definition and how to accomplish business goals.

Education of the importance of search engine optimization (SEO) and SEO projects with the Belcorp brands websites
– Improvement in organic traffic generation and better Brand positioning in SERP’s.


University of Lima
Bachelor in Systems Engineering
March-2005 – July-2010
Top Third Student


Google Analytics Certification
January 19, 2015

Professional Scrum Master I (PSM I)
March 19, 2014

Google Analytics Individual Qualification (IQ)
November 8, 2012


Digital Analytics, Website Optimization and Digital Advertisement
– Google Analytics (certified)
– Digital Objectives Definition and Digital Analytics Model
– Metrics Analysis and Obtain Consumer Insights
– Market Research, Benchmarks and Competitors Analysis (eMarketer, Similar Web)
– Social Media Analytics (Social Bakers, Facebook Insights, Twitter Counter)
– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Paid Search, AdWords, Facebook Ads, Youtube Ads
– Google Trends, Keyword Planner, Webmaster Tools, Website Optimizer
– Experiments and A/B Testing (Optimizely)
– Heat Maps (Crazy Egg)
– Voice of Customer (Qualaroo, Poll Daddy,Survey Monkey)
– Email Tools (Mailchimp, Campaign Monitor, Mail Track Pro, Master Base)
– Digital Strategies and Social Media Planning (Web, Facebook, Twitter, Youtube)
– Website and Application Functionality based on User Experience (UX)
– Web Projects, E-Marketing, E-Commerce
– Digital Metrics and Script Tags
– QR Codes

Configuration and Technical Skills
– Websites and CMS: WordPress, Drupal, Magento, Joomla
– Programming: PHP, HTML5, CSS3, Javascript, JQuery, C++/C#/Visual Basic
– Resources: Git
– Web Design: Adobe Photoshop CC

Data Base
– Data Base Modeling
– MySql, SQL Server, MS Access
– Data Base Queries and Reports

MS Office
– MS Excel (Macros y Dynamic tables)
– MS PowerPoint (Executive presentations)
– Word, Visio, Project

Other Skills
– Agile projects (Scrum)
– Workflows and activity organization (Trello)
– Collaborative work (Github, Google Docs)
– Process Flow Diagram (IDEF0, IDEF3, BPM)
– SAP (MM, SD, CO and FI Modules)

Strategic Planning, Decision Support, Administration and Marketing, Financial Statements, Systems Support, Network Configuration, Business Intelligence.


– Agile Projects: Scrum Delloite 2013
– Digital Leadership Series Lima 2012
– Ecommerce Day Lima 2011
– 2nd Advertisement and Digital Marketing International Seminar IAB 2010
– Webinar: The Science of Email Marketing (Hubspot)
– Webinar: Social Media Measurement (Hubspot)
– Webinar: The Definitive Guide to Marketing Metrics and Analytics (Marketo)
– Webinar: Best Practices for Email Marketing (eMarketer)
– Webinar: Social Success: Turning Social Media into Measurable Revenue (Infusionsoft)


Strategic Planning for Digital Projects (1)
Digital Analytics (2)
SEO, SEM and Digital Advertisement (3)


– Digital Marketing Blog.
– Whitepapers y Webinars on internet topics, digital marketing, digital analytics and digital campaign success stories.
– Investigation about new technologies, software and programs.
– Travel and experience new cultures.
– Music and guitar.
– Sports: Tennis, Muay Thai (Martial Arts) and Soccer.